Connecting Revenue and Profitability: Flow Through and Flex Explained
Hoteliers track numerous metrics to understand the health of their properties in both the short and long term. Top-line revenue metrics are foundational to understanding hotel performance—but they’re only the beginning. When those metrics shift, the question isn’t just what changed, but how those changes ultimately impact profitability.
Two metrics help answer that question: Flow Through and Flex.
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What is Hotel Benchmarking?
What is Hotel Benchmarking?Hotel benchmarking is the process of comparing your property's or portfolio’s performance against the competition, adding a layer of context to what success and failure looks like in your circumstances and environment.
Hotel benchmarking can help you answer questions such as:
Hotels in spring break markets take hit from booze bans
Hotels in spring break markets take hit from booze bansNew Research by STR looks at the impact of alcohol bans on hotel performance in traditional spring break markets.
Past Australian Accommodation Monitor Reports – 2017-2018
Past Australian Accommodation Monitor Reports – 2017-2018The Australian Trade and Investment Commission (Austrade) has enlisted STR to manage the country’s accommodation data collection. This collection involves participation from hotels, motels, serviced apartments and holiday park cabins in Australia’s capital cities and regional areas. In addition, STR is measuring accommodation supply to assist the Australian government and industry in reaching a target of 20,000 new rooms added to the market by 2020.