Connecting Revenue and Profitability: Flow Through and Flex Explained
Hoteliers track numerous metrics to understand the health of their properties in both the short and long term. Top-line revenue metrics are foundational to understanding hotel performance—but they’re only the beginning. When those metrics shift, the question isn’t just what changed, but how those changes ultimately impact profitability.
Two metrics help answer that question: Flow Through and Flex.
Filters
A look at Mainland China’s hotel performance during the May Day period
A look at Mainland China’s hotel performance during the May Day periodAccording to estimates from the Data Center of the Ministry of Culture and Tourism, the five-day May Day period (1-5 May 2024) brought 295 million domestic tourism trips – a 28.2% jump against the same period in 2019 and a 7.6% increase year over year. However, per capita tourism spending only recovered to 88.5% of the 2019 level.
A deep dive into Japan’s hotel ADR growth trends
A deep dive into Japan’s hotel ADR growth trendsAnalysis by Kelsey Fenerty
Industry experts’ predictions for occupancy and ADR hold steady, even with declining confidence in demand
Industry experts’ predictions for occupancy and ADR hold steady, even with declining confidence in demandAnalysis by Brannan Doyle
The Hospitality Industry Sentiment (HIS) survey is STR’s quarterly study capturing the experiences and expectations of travel industry professionals. This survey began in Q4 2022, and with the fifth edition completed in Q1 2024, some trends have solidified while others appear to be reversing course.
U.S. hotel commentary - March 2024
U.S. hotel commentary - March 2024Analysis by Jean-Claude Pedjeu and Chris Klauda
Fewer global markets recording RevPAR growth, Japan a big exception
Fewer global markets recording RevPAR growth, Japan a big exceptionAnalysis by Eddie Yeung
Note: All financial figures presented in US$.
2024 solar eclipse drove hotel performance records across markets in path of totality
2024 solar eclipse drove hotel performance records across markets in path of totalityAnalysis by Chris Klauda and Claudia Alvarado Cruz
The total solar eclipse on Monday, 8 April may have darkened cities across Mexico, the U.S., and Canada, but you may want to grab your eclipse glasses once again in preparation for how much the event brightened performance.
U.S. hotel commentary - February 2024
U.S. hotel commentary - February 2024Note: All financial figures presented in US$.
More global hotel markets growing RevPAR
More global hotel markets growing RevPARAnalysis by Eddie Yeung
Note: All financial figures presented in US$.
How Taylor Swift’s Eras Tour allowed Asia Pacific hotels to achieve their “wildest dreams”
How Taylor Swift’s Eras Tour allowed Asia Pacific hotels to achieve their “wildest dreams”Analysis by Kelsey Fenerty
Note: All figures reported in local currency
Taylor Swift kicked off the second international leg of her wildly successful Eras Tour in early February, and Asia Pacific hoteliers were, in fact, “ready for it”. The seventeen-night leg gave a much-needed performance boost to Tokyo, Sydney, Melbourne, and Singapore hotels.
Year of the Dragon: How Lunar New Year hotel performance mirrored the Chinese zodiac sign
Year of the Dragon: How Lunar New Year hotel performance mirrored the Chinese zodiac signIn Chinese culture, the dragon represents strength and good luck, which is fitting as Lunar New Year brought performance growth to China hotels once more during the important holiday period.